Helo Perspective is a professional aerial photography and videography company specializing in drone coverage for real estate, commercial marketing, events, and construction. As their team and project load expanded, they needed a comprehensive website that not only highlighted their services but also supported their growing pilot network through a secure online portal.
The dual-purpose build included:
A secure, private portal for certified pilots to apply, log in, and manage their assigned projects.
A visually compelling, high-performance marketing website
Goals & Objectives
Showcase Helo Perspective’s aerial media services and video portfolio
Generate leads from real estate agents, developers, and event organizers
Develop a secure pilot portal to streamline recruitment and project assignment
Enable login-based access for pilots to view job details, upload media, and track progress
Create mobile-friendly, responsive layouts across both public and private sides of the site
Challenges
Building a seamless, user-friendly dual-experience site (public + private)
Ensuring data privacy and access control for pilot logins and project content
Creating an application funnel that filters qualified drone operators
Developing a system that allowed admins to manage and assign projects internally
Approach
. Public Site Development
- Built on WordPress + Elementor Pro, featuring high-impact visuals and branded storytelling
- Designed a clear site structure: Home, About, Services, Portfolio, FAQs, Contact, Pilot Portal
- Integrated media galleries and embedded videos for visual engagement
2. Secure Pilot Portal
- Developed a password-protected member area using MemberPress
- Pilots can register through a custom application form (WPForms) capturing:
- FAA license number
- Equipment used
- Portfolio samples
- Service area
- Admin review/approval process triggers account creation with login credentials
3. User Dashboard Experience
- Each approved pilot gets a unique login and access to a personal dashboard
- Dashboard includes:
- Welcome message + internal guidelines
- Assigned projects with due dates and deliverables (built with ACF + CPT UI)
- Upload portal for footage or status updates
- Message center for direct communication with HQ
4. Security & Access Control
- Roles and permissions handled via MemberPress and ACF logic
- SSL encryption + login throttling + admin-only backend access
- Secure storage of uploaded files via private directories (Amazon S3 optional upgrade)
5. Content & Conversion
- Developed persuasive marketing copy targeting agents and commercial clients
- SEO-rich service descriptions
- Multiple conversion funnels: Get a Quote, Book a Shoot, Apply as a Pilot
Results
Public website launched with high engagement, averaging 2.9 min per visit
Pilot Portal onboarded 10+ pilots within the first 60 days
Admin team can now easily assign and track projects internally
Site bounce rate decreased by 35% with improved mobile UX and CTA clarity
Pilot registration funnel now filters out unqualified applicants, saving hours in screening