Asian Mint is an award-winning restaurant brand in Dallas, TX, known for its modern Thai fusion cuisine, vibrant energy, and community presence. With multiple locations, a growing e-commerce line, and strong media exposure, the previous website had become outdated, fragmented, and difficult to update.
The client approached us to redesign the entire site experience—from storytelling and visuals to usability and functionality—ensuring the brand could scale with confidence across dine-in, takeout, catering, classes, and product sales.tality.
Goals & Objectives
Elevate brand identity with a fresh, modern website that reflects the restaurant’s vibe
Unify all digital assets: dine-in, online ordering, e-commerce, cooking classes, and events
Optimize for mobile users, who represent the majority of traffic
Improve SEO, page speed, and user journey from discovery to conversion
Make it easy for internal staff to manage content and promotions
Challenges
The old site had multiple disjointed pages with inconsistent branding and broken links
Navigation was unclear, particularly around locations, menus, and online ordering
Needed to support WooCommerce for retail items and integrate 3rd-party systems for reservations and orders
The site had no clear funnel for group dining, events, or Nikky’s branded products
Approach
1. Brand & UX Discovery
- Conducted a content audit and reviewed competitive restaurant websites in the area
- Identified Zeno’s brand tone: warm, authentic, refined yet relaxed
- Established a visual style guide: rich tones, elegant serif fonts, Mediterranean textures
2. Website Redesign
- Built the site using WordPress + Elementor for ease of updates and performance
- Redesigned homepage to feature hero photography, story-driven intro, and CTA buttons
- Built clean, easy-to-navigate sections for:
- Lunch & Dinner Menus
- Reservations
- Private Events
- Location & Hours
- Photo Gallery
3. Functionality Improvements
- Integrated OpenTable for online reservations
- Added a custom event inquiry form for private dining and catering
- Created a downloadable PDF menu, plus on-page mobile-friendly version
- Installed Google Maps embed and schema markup for better local SEO
4. Content & SEO Enhancements1. Strategy & UX Planning
- Conducted a full content and technical audit
- Built a new sitemap centered around clear user paths: Eat, Shop, Learn, Connect
- Created customer personas to optimize experience for diners, online shoppers, and food fans
2. Visual Redesign
- Developed a bold, photo-driven design to reflect the energy and freshness of Asian Mint
- Used Elementor Pro for custom layout flexibility and clean performance
- Designed consistent visual elements, including branded icons, color palette, and typography
3. Location-Centric Navigation
- Built dynamic location pages with specific menus, maps, hours, and ordering links
- Integrated OpenTable for reservations and ToastTab for online orders
4. E-Commerce & Events
- Implemented WooCommerce for branded product sales (e.g., sauces, kits, gift cards)
- Designed a “Shop” section that’s visually consistent with the restaurant pages
- Integrated event sign-up and gift card purchase workflows
5. Performance, SEO & CMS Training
Configured Google Analytics 4 + Event Tracking for e-commerce and conversions
Optimized all images and scripts for fast mobile load times
Set up Yoast SEO for all major pages and trained staff on best practices
Results
Mobile page load time improved by 72%
Bounce rate reduced by 40% on high-traffic pages like Locations and Menus
Online orders increased by 33% via improved CTA structure and clearer flow
Retail product sales saw a 25% uplift in the first month post-launch
Customers reported easier access to menus, classes, and reservations
The marketing team can now easily update menus, products, and promotions