6 Stones is a nonprofit committed to building a coalition that helps meet the needs of people in the Hurst-Euless-Bedford (HEB) area and beyond. Their website had grown outdated and difficult to navigate for donors, volunteers, and program participants. The objective was to redesign and restructure the site to improve usability, brand clarity, and community engagement.
Goals & Objectives
Modernize visual design while retaining the organization’s identity and community feel
Improve mobile responsiveness and site speed
Streamline navigation and restructure content by programs and impact areas
Increase visibility of donation, volunteer, and event calls-to-action (CTAs)
Make website updates easier for the internal team using a modular page builder (Elementor)
Challenges
The previous site had a cluttered information architecture with overlapping menus and outdated links
Inefficient donation flow and buried CTAs led to drop-off
The nonprofit needed to showcase multiple initiatives (e.g., Night of Hope, Operation Back 2 School, New Hope Center) without overwhelming users
Limited internal resources for content creation and training
Approach
Discovery & Audit
Conducted a full UX/content audit of the original site
Met with stakeholders to prioritize user needs and primary actions (Donate, Volunteer, Tour, Contact)
Site Architecture
Developed a new site map grouped by Programs, Impact, Get Involved, and About
Created a “Featured Initiatives” section for recurring seasonal campaigns
Design & Development
Built the new site in WordPress using Elementor for flexible content management. Implemented a clean, warm, community-focused visual style using brand colors and photo-driven layouts
Added sticky headers, event highlights, and hover-state buttons to increase engagement
Optimization
Integrated SEO best practices and performance optimizations
Installed Google Analytics and set up custom event tracking for CTAs
Content Strategy
Rewrote key landing pages with action-driven, accessible language
Created modular blocks for future updates by the in-house team
Training & Launch
Provided 1:1 virtual training for staff to manage events, blogs, and media uploads
Coordinated launch in phases with quality assurance testing across devices
Results
+38% increase in donations within the first month post-launch
2x engagement on key volunteer pages
Bounce rate dropped by 41% compared to the previous version
Page load speed improved from 4.8s to 1.6s
Staff now independently updates events and blog content with ease