Zeno’s on the Square is a beloved Italian-Mediterranean restaurant in Weatherford TX. With a strong local following and a family-owned legacy, the restaurant wanted to modernize its online presence without losing the warmth, tradition, and charm that patrons love.
The previous website was outdated, not mobile-friendly, lacked strong visuals, and made it difficult for customers to find key information such as the menu, hours, or how to make a reservation.
The new website needed to deliver a visual rebrand, improved usability, and stronger digital presence—all while honoring the restaurant’s history and signature hospitality.
Goals & Objectives
Rebrand the website with a modern, elegant, and approachable design
Make the site mobile-first and fully responsive
Create clear navigation for menu, location, hours, reservations, and private events
Showcase the food, ambiance, and story behind Zeno’s
Improve SEO and local visibility on Google
Make it easy for staff to update menus and promotions internally
Challenges
The existing website was built with dated architecture and had poor UX on mobile
Brand visuals were inconsistent; limited photography was available at the start
No online reservation system or lead capture for events
Lack of search engine optimization and structured data for local listings
Approach
1. Brand & UX Discovery
- Conducted a content audit and reviewed competitive restaurant websites in the area
- Identified Zeno’s brand tone: warm, authentic, refined yet relaxed
- Established a visual style guide: rich tones, elegant serif fonts, Mediterranean textures
2. Website Redesign
- Built the site using WordPress + Elementor for ease of updates and performance
- Redesigned homepage to feature hero photography, story-driven intro, and CTA buttons
- Built clean, easy-to-navigate sections for:
- Lunch & Dinner Menus
- Reservations
- Private Events
- Location & Hours
- Photo Gallery
3. Functionality Improvements
- Integrated OpenTable for online reservations
- Added a custom event inquiry form for private dining and catering
- Created a downloadable PDF menu, plus on-page mobile-friendly version
- Installed Google Maps embed and schema markup for better local SEO
4. Content & SEO Enhancements
- 1. Brand & UX Discovery
- Conducted a content audit and reviewed competitive restaurant websites in the area
- Identified Zeno’s brand tone: warm, authentic, refined yet relaxed
- Established a visual style guide: rich tones, elegant serif fonts, Mediterranean textures
- 2. Website Redesign
- Built the site using WordPress + Elementor for ease of updates and performance
- Redesigned homepage to feature hero photography, story-driven intro, and CTA buttons
- Built clean, easy-to-navigate sections for:
- Lunch & Dinner Menus
- Reservations
- Private Events
- Location & Hours
- Photo Gallery
- 3. Functionality Improvements
- Integrated OpenTable for online reservations
- Added a custom event inquiry form for private dining and catering
- Created a downloadable PDF menu, plus on-page mobile-friendly version
- Installed Google Maps embed and schema markup for better local SEO
- 4. Content & SEO Enhancements
- Wrote new SEO-optimized meta titles and descriptions
- Structured headings and image alt tags
- Installed Google Analytics, Search Console, and caching plugin for performance
- Added FAQ schema and structured local business data for Google visibility
Results
Mobile bounce rate reduced by 50% post-launch
Organic traffic increased by 38% within the first 2 months
Customers reported easier access to menu and hours
Online reservations increased after embedding OpenTable